Annie Y. Hiamey joins Nkrataasem as the Partnerships Manager, International Relations.

Annie is a renowned sports and tourism expert based in the USA. Over three decades of extraordinary growth in the industry, she developed a track record of cultivating and optimizing partnerships with, for, and between the leading industry brands to create revenue opportunities.

Her new role requires carving out and taking responsibility to develop strategic partnerships, using her existing experience of working in international sports arena to maximize Nkrataasem’s international audience.

Annie will also develop and deliver projects in those areas in line with the IR drive to build important relationships. Projects will range from training courses for the media, funding for media development and journalism support projects, all sports related professionals, knowledge-sharing visits and as well as arranging inbound visits from overseas delegations.

As the global sports tourism market hits $2.4 trillion by 2030, her aim is to put Ghana on the international sports map. Plans are underway to help Ghana organize the maiden Food Sports League (Food Ball) in West Africa in 2025.Until joining the Nkrataasem’s family, Annie Y. Hiamey doubles as the CEO and President of The High Frontier, a subsidiary of Food Bowl. As an industry consultant, Annie has brokered and facilitated deals from the introduction stage, through to negotiation and contract execution.

She works with multinational brands and some blue-chip sports organizations like Soccerex and also the World Food Championships as an international food judge. Ms. Annie Hiamey is currently the World Food Travel Association’s certified Brand Ambassador for the Republic of Ghana.

Annie will contribute to the growth, sustainability, and visibility of Nkrataasem while ensuring effective partnerships and monitoring of activities.

Story by Alex Kobina Stonne