Asantewaa: GFA unveil official mascot for Women’s Football Strategy
The Ghana Football Association have officially unveiled ‘Asantewaa’ as the mascot for the Ghana Women’s Football Strategy.
The three-year women’s football strategy programme was launched back in July 2023 to address some of the concerns in the women’s game.
The strategy will focus on areas such as marketing, sponsorship, education, grassroots and league development and talent identification.
Four months after the official of the programme, the GFA has not moved to unveil the mascot to represent the strategy.
The mascot — ‘Asantewaa the fearless’, represents “inclusiveness and product diversity.”
Earlier this year, the @ghanafaofficial launched the Women’s Football Strategy that is set to run for the next 3 years. The strategy will focus on areas such as marketing, sponsorship, education, grassroots and league development and talent identification. pic.twitter.com/UqvmpA2B9O— Lawrence Baidoo (@kweku_lawrence) November 7, 2023
The association is now in the implementation stage of the strategy with the unveiling of the mascot serving as another step towards achieving its target.
Ama Brobey Williams is one of the brains behind the Ghana Women’s Football Strategy and serves as the Head of Women’s Football Development at the FA.
In an interview earlier on Tuesday, she explained the reason behind the initiative.
“The women’s football strategy is a requirement by FIFA so it is mandated that we have a strategy which is for four years,” she said.
“It is a clear pathway in the development of the game focusing on key areas. There is more to football than the national teams.
“Fixing the fundamentals is very important. We have put in a lot of work and now we have a seat on the GFA EXCO for women.”
The strategy is expected to run for the next three years.
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